Which transportation company first introduced a loyalty program that allows customers to earn points for environmentally-friendly travel choices (like electric vehicle usage or carbon-offset trips)?

Airlines, rideshare companies, and public transit systems are constantly evolving their customer loyalty programs to increase retention and boost revenue. These programs have become sophisticated marketing tools that leverage data analytics to personalize offers and create sticky customer relationships. Test your knowledge about how transportation companies are innovating in the loyalty space!

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Lyft with its 'Green Mode Rewards' program in 2019
Delta Airlines with its 'EcoSkymiles' initiative in 2020
Uber with its 'EcoRider Points' system in 2018
Amtrak with its 'Sustainable Journey Credits' program in 2021