Which mythological creature, adopted as a retail brand mascot in 1971, helped pioneer omnichannel strategy by creating a consistent identity across physical stores and digital platforms?

In the world of retail marketing, mythology has played a fascinating role in brand development. Ancient stories and legendary figures have inspired company names, mascots, and marketing strategies that resonate across cultures. This trivia question explores how one famous folklore-inspired mascot revolutionized an omnichannel retail strategy and created one of the most recognizable brand identities in modern commerce.

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• The Siren (Starbucks)
• The Phoenix (Mozilla Firefox)
• Medusa (Versace)
• Pegasus (Mobil/ExxonMobil)

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