Which celebrity entrepreneur built their beauty brand to a billion-dollar valuation in just 18 months through a direct-to-consumer strategy and social media marketing?

The intersection of celebrity and brand strategy has created some of the most successful product empires in recent history. Behind these celebrity-led brands are sophisticated marketing approaches and business models that have disrupted traditional retail. Test your knowledge about how famous individuals have leveraged their personal brand into product empires!

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Kylie Jenner with Kylie Cosmetics
Jessica Alba with The Honest Company
Rihanna with Fenty Beauty
Gwyneth Paltrow with Goop