Which food brand's 2018 promotional campaign allowed customers to scan their products to create a virtual farm and earn rewards, resulting in over 61 million product scans and a 5% sales increase?

In the competitive food retail landscape, promotional strategies can make or break a product launch. This trivia question explores one of the most successful food product promotional campaigns in recent history that revolutionized how consumers engage with a brand through digital technology. Test your knowledge of innovative food marketing techniques that created unprecedented customer engagement!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Lay's 'Taste of America' campaign
Kellogg's 'Origins' blockchain initiative
Häagen-Dazs 'Virtual Scoop Shop' experience
Danone's 'Carrefour Connected Packaging' campaign