Which retailer's loyalty program was the first to reach 100 million active members and is credited with pioneering the modern data-driven loyalty approach?

Customer loyalty programs have become a cornerstone of modern retail strategy, with companies investing billions to keep customers coming back. Some programs have achieved legendary status, transforming shopping habits and creating unprecedented brand loyalty. This poll tests your knowledge about one of the most successful loyalty initiatives in retail history, which revolutionized how companies approach customer retention and data-driven marketing.

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Amazon Prime
Starbucks Rewards
Tesco Clubcard
Walmart Plus