Which major retail brand launched the 'Artisan Well' program in 2018, creating an omnichannel marketplace that connected traditional craftspeople from developing nations directly with global consumers?

Traditional craftsmanship has seen a remarkable resurgence in contemporary retail markets. As consumers increasingly seek authentic, culturally significant products, many retailers have developed innovative strategies to incorporate cultural heritage into their brand identities. This trivia question focuses on a pioneering retail initiative that successfully revitalized traditional craftsmanship while creating a sustainable business model. Test your knowledge of how cultural traditions are being preserved through modern retail innovations!

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Anthropologie with their 'Cultural Threads' initiative
World Market's 'Global Artisan Exchange' platform
Etsy's 'Heritage Hands' program
IKEA's 'Traditional Techniques' collection