Which retailer's annual holiday window displays feature a different cultural tradition from around the world each year and have become so popular they're listed as a cultural attraction by tourism boards?

Visual storytelling in retail has become a powerful way for brands to connect cultural traditions with modern shopping experiences. From holiday displays to heritage celebrations, retailers use visual elements to create immersive environments that resonate with customers' cultural identities. Test your knowledge about how major retailers have incorporated cultural traditions into their visual merchandising strategies.

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Selfridges (London)
Target (USA)
Galeries Lafayette (Paris)
Myer (Australia)