Which innovative marketing strategy did Netflix pioneer in 2018 that transformed how streaming platforms promote their original films for both audience engagement and awards consideration?

The film and television industry has undergone massive transformation with the rise of streaming platforms. Traditional marketing strategies have evolved dramatically to adapt to changing viewer habits and content consumption patterns. This poll tests your knowledge about a groundbreaking marketing innovation that redefined how streaming services promote their original films to maximize viewership and awards consideration.

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The 'limited theatrical release' model before streaming availability to qualify for awards while maximizing streaming viewership
The 'binge-drop' approach where all promotional material is released simultaneously with the film
The 'interactive trailer' system where viewers could choose different preview versions based on their interests
The 'companion content' strategy where behind-the-scenes documentaries are released before the main feature