Which retail brand's mascot underwent a significant redesign in 2013 that resulted in a 30% increase in brand recognition among millennials within just one year?

Brand mascots can increase recognition by up to 40% and boost consumer trust significantly. These carefully crafted characters often have fascinating origin stories that reflect corporate strategy, market positioning, and consumer psychology. This poll tests your knowledge about one of retail's most successful mascot transformations and its impact on the brand's commercial success. How well do you know the strategic thinking behind the retail characters we see every day?

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