Which airline was the first to introduce shoppable entertainment systems where passengers could purchase products directly through their seatback screens while in flight?

In-flight retail has evolved dramatically over the decades, from paper catalogs to digital platforms. One particular airline made a groundbreaking innovation in this space that changed how passengers shop while traveling. Test your knowledge about transportation retail innovation and how one company's approach to captive audience marketing created a new standard in the industry.

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Virgin Atlantic
Singapore Airlines
Emirates
Cathay Pacific