Which highly anticipated product launch in the 1990s failed so spectacularly that it cost its parent company approximately $100 million and became a case study in MBA programs on how NOT to launch a product?

Product launches can make or break a company's future. While we often celebrate successful launches like the iPhone or Tesla vehicles, the business landscape is littered with high-profile product launches that failed spectacularly despite massive investment and market research. This trivia question explores one such notable failure that has become a cautionary tale in business schools worldwide.

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• Apple Newton (1993)
• Microsoft Bob (1995)
• New Coke (1985)
• Nintendo Virtual Boy (1995)

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