Which company introduced the first modern retail loyalty program in 1981 that used a plastic card to track customer purchases and offer rewards, setting the standard for future loyalty programs?

Long before digital points and mobile apps, loyalty programs were transforming retail history. These innovative marketing strategies changed how businesses retained customers and collected consumer data. This poll explores a pivotal moment in retail loyalty program history that would eventually revolutionize how companies understand consumer behavior, personalize offerings, and create lasting customer relationships. Test your knowledge of this significant retail innovation!

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American Airlines (AAdvantage)
Sears (Discover Card rewards)
Sperry & Hutchinson (S&H Green Stamps)
McDonald's (McDonald's Club)