Which luxury vehicle manufacturer underwent a major brand identity transformation in 2010 by adopting Norse mythology's World Serpent as their logo?

Throughout history, many brands have reinvented themselves by drawing inspiration from mythology and folklore to create powerful identities that resonate across cultures. These mythological elements often serve as perfect vessels for brand storytelling, connecting products to timeless narratives that speak to our collective consciousness. Test your knowledge about how major companies have leveraged mythology in their brand identity transformations.

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