Which supply chain innovation did major film studios adopt around 2010-2015 that revolutionized global film distribution?

The film industry's distribution landscape has undergone dramatic transformation in recent years. Traditional theatrical windows have collapsed, streaming platforms have become major players, and the supply chain for delivering content to audiences has been fundamentally redesigned. This trivia question explores a key innovation that changed how studios approach their global distribution strategies for major film releases.

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• Digital Cinema Package (DCP) distribution replacing physical film reels
• Blockchain-based rights management for international territories
• AI-powered predictive analytics for theater allocation
• Cloud-based distribution exclusively for independent films

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