Which celebrity completely repositioned their brand from Disney Channel child star to controversial adult music artist through strategic shock value marketing between 2013-2015?

Brand positioning isn't just for products—celebrities strategically position themselves in the market too! From carefully crafted public personas to deliberate career choices, famous people are essentially 'products' with unique value propositions. This trivia explores how a specific celebrity used innovative brand positioning strategies to completely transform their public image and career trajectory.

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Miley Cyrus with her 'Bangerz' era transformation, twerking VMAs performance, and deliberately provocative aesthetic
Selena Gomez with her 'Revival' album, featuring more mature themes and abandoning her wholesome image
Demi Lovato with their 'Confident' reinvention, focusing on personal struggles and advocacy
Zendaya with her transition to 'Euphoria' and mature fashion roles, carefully maintaining positive public perception