In supermarket design, which area is known as the 'Golden Zone' that generates significantly higher sales for food products?

The layout of grocery stores and supermarkets is far from random! Food retailers invest heavily in psychological research to maximize sales and influence customer behavior. From the placement of essential items to the strategic flow of aisles, every element is carefully designed to impact your purchasing decisions. Test your knowledge about the hidden tactics behind food store layouts that subtly guide your shopping experience and potentially lead you to spend more than you initially planned.

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Eye-level shelves (4-5 feet from the floor)
End caps at the end of aisles
The first 10 feet inside the store entrance
The refrigerated perimeter of the store