Which presidential campaign was the first to extensively use microtargeting as a marketing strategy, using data analytics to identify specific voter groups for tailored messaging?

In modern politics, effective marketing strategies can make or break a campaign. From social media tactics to targeted messaging, political parties and government agencies employ sophisticated techniques to connect with constituents. This trivia question explores a landmark shift in political campaign marketing that transformed how candidates reach voters and shaped subsequent election strategies.

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Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Bill Clinton's 1996 campaign
Donald Trump's 2016 campaign