Which global retail initiative launched in 2013 has preserved over 50 endangered handcraft techniques from around the world by connecting cultural artisans with global markets?

Cultural traditions around the world are increasingly preserved and promoted through innovative retail strategies. Many brands have recognized the importance of cultural heritage in their marketing and product development. This trivia question explores how a major global retail initiative has contributed to preserving endangered cultural traditions while creating sustainable income for artisan communities.

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IKEA's TILLTALANDE Collection
Lush's Community Trade Program
Starbucks' Cultural Heritage Fund
Nest Ethical Handcraft Program