Which linguistic device is primarily used in Apple's famous 'Think Different' slogan that contributed to its brand revival in the late 1990s?

Brand slogans and taglines are powerful linguistic tools that companies use to create memorable associations with their products. The most successful slogans become part of our cultural vocabulary and can significantly increase brand recognition. This trivia question tests your knowledge about the linguistic techniques used in famous brand messaging and how certain companies have leveraged language to create distinctive market identities.

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Grammatical subversion (deliberately incorrect grammar for effect)
Rhyming couplet (words with matching sounds)
Imperative mood with alliteration (repeated consonant sounds)
Interrogative framing (question-based marketing)