Which retailer first implemented a systematic geographic analysis system for store locations in the 1960s, using isochrone maps to visualize customer travel times?

In the retail world, understanding geographic data has transformed how companies select store locations and target customers. Before sophisticated GIS systems, one retailer pioneered a revolutionary location strategy that changed retail history. This approach analyzed population density, traffic patterns, and regional buying behaviors to determine optimal store placement. Test your knowledge about this geographic retail innovation that set the standard for modern location intelligence in retail.

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