Which groundbreaking retail pricing strategy did 23andMe implement in 2012 that transformed the consumer genomics market and triggered FDA regulatory attention?

In the rapidly evolving field of genomic sciences, direct-to-consumer DNA testing has transformed from obscure research to mainstream retail. This poll tests your knowledge about a pivotal marketing campaign that dramatically changed public awareness and accessibility of personal genomics. Test your knowledge of how scientific retail strategies brought complex technology to everyday consumers and revolutionized an industry.

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• The $99 'Holiday DNA' campaign that slashed the price of genetic testing by over 80%
• The 'DNA Family Bundle' offering free ancestry testing with each health report purchase
• The 'Genomics Subscription' model allowing customers to pay monthly for ongoing genetic insights
• The 'Research Participation Discount' giving 50% off to customers who joined scientific studies

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