Which streaming service first introduced the 'all-at-once' release model for original series, pioneering the binge-watching phenomenon that transformed viewer habits and TV marketing?

The television industry underwent a massive transformation with the rise of streaming platforms, fundamentally changing how viewers consume content. One particular innovation revolutionized audience behavior and marketing strategies in the entertainment industry. Test your knowledge about this pivotal moment in retail customer experience for film and television content!

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Netflix with 'House of Cards' in 2013
Amazon Prime Video with 'Transparent' in 2014
Hulu with 'The Handmaid's Tale' in 2017
HBO GO with 'Game of Thrones' in 2011