Which company is credited with transforming Santa Claus into the red-suited, jolly character widely recognized in modern Christmas marketing campaigns?

Throughout history, retailers have leveraged cultural traditions and celebrations to create powerful marketing campaigns. From holiday seasons to cultural festivals, these events represent significant opportunities for brands to connect with consumers through shared traditions and values. This poll tests your knowledge about a groundbreaking cultural marketing campaign that revolutionized how we view seasonal retail promotions.

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Coca-Cola
Macy's Department Store
Montgomery Ward
Hallmark Cards