Which architectural firm first popularized 'value-based pricing' in the industry, moving away from traditional percentage-of-construction fees in the 1990s?

In the architectural world, pricing strategies can make or break a firm's success. Beyond the stunning designs and innovative structures, how firms value and price their services has evolved significantly over the decades. This trivia question explores a groundbreaking pricing model that transformed how architectural services are valued in the industry. Test your knowledge of the business side of architecture!

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• Foster + Partners
• Gensler
• SOM (Skidmore, Owings & Merrill)
• HOK (Hellmuth, Obata + Kassabaum)

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