Which 2012 science fiction film underwent a significant last-minute rebranding strategy when Disney removed part of its original title after poor test audience response?

In the competitive world of film marketing, studios occasionally make missteps that require quick strategic pivots. This trivia question explores a famous case where a studio had to dramatically rebrand a major release due to audience testing feedback. Test your knowledge of Hollywood marketing strategy and the behind-the-scenes decisions that shape what appears on our screens!

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• John Carter of Mars → John Carter
• Edge of Tomorrow → Live Die Repeat
• Oblivion → Horizon
• Elysium → District 10

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