Which candy brand reportedly saw a 65% sales increase after its famous placement in Steven Spielberg's 1982 film 'E.T. the Extra-Terrestrial'?

In the world of film and television, product placement has evolved from subtle background props to strategic marketing partnerships worth millions. These carefully orchestrated brand appearances can significantly impact consumer behavior and create iconic cultural moments. Test your knowledge about one of the most financially successful product placement deals in cinema history that transformed both the featured candy and the movie into marketing legends.

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