Which groundbreaking product launch strategy did the Royal Shakespeare Company first implement in 2016 that has since been adopted by many major theater companies worldwide?

The performing arts world has seen remarkable innovation in how productions are marketed and launched to audiences. Major theater companies and production houses have employed sophisticated product launch strategies that rival those of tech giants. This trivia question explores how a renowned theater organization revolutionized the way new productions are introduced to the public. Test your knowledge of the intersection between performing arts marketing and product launch innovation!

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Digital 'Preview Portals' allowing audiences to experience 5-minute virtual reality snippets of productions before purchasing tickets
The 'Immersive Teaser' technique involving pop-up mini-performances in public spaces that reveal nothing about the plot but showcase the production's aesthetic
The 'Director's Cut' program offering exclusive behind-the-scenes documentary content to early ticket purchasers
The 'Audience as Creators' campaign where potential attendees contribute ideas that get incorporated into the final production