Which streaming giant first revolutionized product placement by integrating its brand into pop culture through a strategy called 'cultural insertion' where characters directly reference the streaming service?

In the ever-changing landscape of pop culture, brand recognition strategies have evolved dramatically over the decades. Major companies now spend billions on creating memorable brand moments that become part of our cultural conversation. This trivia question explores how one iconic brand transformed its recognition strategy to become deeply embedded in modern entertainment.

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Netflix, with 'Netflix and chill' becoming part of cultural vernacular around 2015
Disney+, with its 'Disney+ Day' celebrations starting in 2019
Hulu, with its 'Huluween' campaign beginning in 2012
Amazon Prime, with its integration into the 'Prime Day' retail event in 2014