Which CEO pioneered the '1% for the Planet' movement, pledging to donate 1% of sales to environmental causes and inspiring hundreds of natural products companies to follow suit?

The natural products industry has seen remarkable leadership in sustainable practices over the past decade. CEOs of these companies often become the public face of environmental initiatives that transform both their organizations and the market at large. This trivia question explores one of the most influential figures who has redefined what it means to build a natural products company with environmental stewardship at its core.

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• Yvon Chouinard (Patagonia)
• John Mackey (Whole Foods Market)
• Rose Marcario (Former Patagonia CEO)
• Gary Hirshberg (Stonyfield Farm)

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