Which global retail brand transformed the Japanese concept of 'fukubukuro' (lucky bags) into a highly anticipated post-holiday shopping tradition that generates massive customer lines and sells out within hours?

In today's global marketplace, many successful brands leverage cultural traditions to create authentic connections with consumers. Cultural heritage elements in branding can inspire brand loyalty and create emotional resonance that transcends typical consumer-product relationships. This trivia question explores how one major brand successfully incorporated a significant cultural tradition into their retail strategy, resulting in a powerful seasonal marketing phenomenon.

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Apple
Uniqlo
IKEA
Starbucks