In 2018, which cosmetics brand lost approximately $1.3 billion in market value after Kylie Jenner tweeted she no longer used their platform?

Celebrity endorsements have become a cornerstone of retail marketing strategies, with some partnerships generating unprecedented sales boosts. This poll explores one of the most remarkable examples of celebrity influence in recent retail history, showing how a single social media post can transform a brand's trajectory. Test your knowledge about the intersection of famous personalities and retail marketing power!

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