Which 2022 marketing campaign generated over $500 million in merchandise sales by reviving a 1980s character design that hadn't been used in mainstream products for decades?

In recent years, brands have increasingly leveraged nostalgia marketing to connect with consumers emotionally, particularly in pop culture. Companies resurrect beloved characters, aesthetics, and products from previous decades to tap into powerful feelings of comfort and familiarity. This strategy has proven especially effective with millennials and Gen Z, who often romanticize eras they may not have experienced firsthand. Test your knowledge about one of the most successful nostalgia marketing campaigns that took the pop culture world by storm!

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Netflix's 'Stranger Things' Surfer Boy Pizza collaboration
McDonald's adult Happy Meals featuring Grimace and the Hamburglar
Mattel's 'Monster High' doll line relaunch
McDonald's 'Cactus Plant Flea Market Box' featuring the original four-eyed Grimace design