Which Broadway musical pioneered the strategy of releasing a 'preview cast album' before opening night, creating unprecedented pre-show buzz and influencing modern theater marketing?

In the competitive world of theater production, marketing innovations can transform a show's trajectory. One particular musical revolutionized Broadway marketing strategies in the early 2000s, creating techniques still used today. Test your knowledge of how product marketing intersects with the performing arts and forever changed how Broadway shows reach audiences.

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Wicked (2003)
Hamilton (2015)
Rent (1996)
The Producers (2001)