Which major company revitalized its brand identity in the early 2000s using the Phoenix mythology concept, completely redesigning its retail spaces and customer experience to emphasize 'rising from the ashes'?

Throughout history, brands have drawn inspiration from mythology and folklore to create powerful visual identities and customer experiences. Mythological symbols and narratives help companies connect with consumers on a deeper, more emotional level. This poll tests your knowledge about how one famous mythological creature has been strategically used in retail branding and customer experience design across different industries.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Circuit City (2006-2008 rebranding initiative)
Apple Stores (post-1997 Steve Jobs return)
Borders Books (2008 transformation strategy)
Radio Shack (2009 'The Shack' rebrand)