Which of these famous wildlife conservation product launches featured a limited-edition line that eliminated all plastic packaging and donated 100% of profits to endangered species protection for the first month?

In the world of wildlife conservation, certain product launches and marketing campaigns have made significant impacts on raising awareness and funds for endangered species protection. These campaigns not only boosted brand visibility but also contributed to meaningful conservation efforts. Test your knowledge about one of the most successful wildlife product marketing initiatives that changed how consumers view conservation-focused merchandise.

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World Wildlife Fund's 'Wear for Wildlife' apparel collection (2018)
Patagonia's 'Oceans First' swimwear line (2019)
National Geographic's 'Planet or Plastic' merchandise (2017)
The Nature Conservancy's 'Earth Essentials' product range (2020)