Which music album launch strategy pioneered the 'surprise release' model that has since become a major trend in the music industry?

The music industry has seen some legendary product launches that transformed how artists release music. From surprise drops to innovative marketing strategies, the way music reaches fans has evolved dramatically in the digital age. This trivia tests your knowledge about some of the most revolutionary album release strategies that changed industry standards and set new benchmarks for success. Do you know which revolutionary release strategy made music history?

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Beyoncé's self-titled visual album 'Beyoncé' (2013), released without prior announcement exclusively on iTunes
Taylor Swift's '1989' (2014), which was promoted through exclusive Polaroid photos included in physical album copies
Radiohead's 'In Rainbows' (2007), which used a pay-what-you-want digital download model
Drake's 'Views' (2016), which was released as an Apple Music streaming exclusive for its first two weeks