Which company holds the Guinness World Record for the longest continuously used advertising slogan/tagline in history?

The Guinness World Records has documented numerous marketing achievements throughout history. Some brand taglines have made history by becoming the longest-running, most recognized, or most valuable marketing phrases ever created. Test your knowledge about these record-breaking brand taglines that changed marketing history and secured their place in the record books.

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Tootsie Roll with "Whatever it is I think I see, becomes a Tootsie Roll to me" (since 1970)
De Beers with "A Diamond is Forever" (since 1948)
Maxwell House with "Good to the Last Drop" (since 1915)
Coca-Cola with "Delicious and Refreshing" (since 1904)