Which innovative digital marketing strategy did the Broadway musical 'Hamilton' pioneer that revolutionized ticket sales and became a standard practice across major performing arts productions?

The performing arts industry has undergone significant transformations in how productions are marketed and sold to audiences. From traditional playbills to sophisticated digital campaigns, theaters and performance venues have adapted innovative product strategies to attract diverse audiences. Test your knowledge about how modern performing arts organizations have revolutionized their marketing approaches in the digital age!

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Digital lottery system offering $10 tickets through a mobile app
Releasing the entire soundtrack on streaming platforms before the show's premiere
Virtual reality previews allowing potential ticket buyers to experience seat views
Subscription-based model offering unlimited show access for monthly fees