Which celebrity's collaboration with Puma in 2014 revolutionized the brand and helped transform it from a struggling athletic company to a fashion powerhouse?

Celebrity brand partnerships have revolutionized retail marketing strategies, creating some of the most memorable and profitable collaborations in consumer history. From athletic wear to cosmetics, famous personalities have leveraged their influence to transform product lines and create cultural phenomena. Test your knowledge about one of the most groundbreaking celebrity-retail partnerships that changed an entire industry!

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Rihanna
Beyoncé
Kanye West
The Weeknd