Which linguistic technique did Absolut Vodka famously use in their long-running print advertising campaign that featured over 1,500 different ads?

Test your knowledge about how language shapes advertising campaigns and brand perception! In the world of marketing and linguistics, certain phrases have become iconic through careful language crafting. This poll explores how brands have leveraged linguistics to create memorable advertising campaigns that stick in our collective consciousness. Can you identify the language innovation behind this famous campaign?

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Metonymy - using the bottle shape as a substitute for the brand name in various creative contexts
Anthimeria - turning their brand name into various parts of speech (e.g., 'Absolut Perfection', 'Absolut Revolution')
Synecdoche - showing only part of their bottle to represent the whole product identity
Onomatopoeia - creating ads where the text mimics the sound of pouring or drinking vodka