In Nike's 2017 'Consumer Direct Offense' strategy that reduced wholesale partners from 30,000 to just 40, which major retailer was notably CUT from Nike's distribution network?

Nike made a dramatic shift in their retail strategy in 2017 that shocked the sports industry and changed how athletic brands approach sales. This strategy represented one of the boldest moves in sports retail history, dramatically reducing Nike's wholesale partners and focusing on direct-to-consumer sales. Test your knowledge about this pivotal business decision that transformed the sports retail landscape.

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Amazon
Dick's Sporting Goods
Foot Locker
JD Sports