Which pharmaceutical company first launched an FDA-approved digital pill with an embedded sensor that tracks medication adherence and communicates with a smartphone app?

The healthcare industry has witnessed significant shifts in how pharmaceutical products are marketed to both healthcare professionals and patients. Digital innovations have transformed traditional marketing approaches, creating new channels for patient education, medication adherence, and brand loyalty. Test your knowledge about a groundbreaking pharmaceutical digital marketing initiative that changed how prescription medications connect with patients.

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Otsuka Pharmaceutical (in partnership with Proteus Digital Health)
Pfizer (in partnership with Apple Health)
Johnson & Johnson (in partnership with Google Health)
Novartis (in partnership with Microsoft Healthcare)