Which global beauty brand launched the highly successful 'Lunar New Year' collection that incorporated traditional symbolism and saw a 35% sales increase in Asian markets?

Traditional celebrations and cultural festivals represent massive retail opportunities worldwide. Smart brands don't just participate in these traditions—they deeply understand their significance and respectfully incorporate cultural elements into their marketing strategies. This trivia question explores how one global brand successfully navigated cultural marketing for a traditional festival.

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Estée Lauder, with gold-embossed packaging featuring zodiac animals
L'Oréal, with red envelope-inspired gift sets
Clinique, with limited edition jade-colored skincare products
MAC Cosmetics, with dragon-embellished makeup palettes