Which Broadway production company was the first to launch a dedicated streaming platform in 2020 that offered both live and recorded performances with dynamic pricing based on viewing time?

The COVID-19 pandemic forced performing arts organizations to rapidly innovate their product offerings. One of the most significant innovations was the widespread adoption of digital streaming platforms that allowed theaters to continue reaching audiences during shutdowns. This product innovation fundamentally changed how theatrical performances are distributed and consumed, creating new revenue streams and expanding global access to the arts.

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Stage Beyond by Roundabout Theatre Company
BroadwayHD by The Shubert Organization
Digital Stage by Lincoln Center Theater
Broadway Direct by The Nederlander Organization