What was the main reason Coca-Cola cited for introducing 'New Coke' in 1985, which led to one of the biggest product launch failures in history?

Product development history is filled with fascinating lessons about consumer loyalty and market risks. In 1985, one of the most famous product decisions in retail history occurred when Coca-Cola attempted to replace its original formula with 'New Coke.' This marketing strategy quickly became a case study in understanding brand attachment and the dangers of underestimating consumer emotional connection to established products. Test your knowledge about this pivotal moment in product development history!

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To compete with sweeter Pepsi, which was winning blind taste tests
To reduce production costs by using high-fructose corn syrup instead of cane sugar
To modernize their image for the younger MTV generation
To overcome supply chain issues with their original formula ingredients