Which groundbreaking product launch strategy did Netflix use in 2013 that fundamentally changed how television series are released and consumed?

The launch of streaming platforms has transformed the film and television industry, with each major player employing unique product launch strategies to capture market share. This trivia question tests your knowledge about how one of the biggest streaming services made its initial splash in original content, setting a precedent that would change how viewers consume television forever.

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Releasing all episodes of 'House of Cards' simultaneously, introducing the concept of binge-watching to mainstream audiences
Introducing a tiered pricing system where premium subscribers got early access to 'Orange is the New Black' one month before standard subscribers
Creating the industry's first interactive viewing experience with 'Bandersnatch' where viewers could choose their own storyline
Launching the 'Netflix Original' brand with 'Stranger Things' as its flagship series, marketed entirely through social media