Which sports brand pioneered the 'drop' model of limited release products that created unprecedented demand and resale markets?

The sports retail landscape has evolved dramatically over the decades, with major brands continually innovating in how they launch products and create market buzz. This trivia question focuses on one of the most revolutionary product launch strategies that changed how athletic footwear is marketed and sold. Test your knowledge of this pivotal moment in sports retail history!

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Nike with their limited edition Air Jordan releases beginning in the late 1990s
Adidas with their Yeezy collaboration line launched in 2015
Under Armour with their Curry signature basketball shoes in 2013
Reebok with their Allen Iverson Question models in the early 2000s