Which retail merchandising strategy first emerged in military museums during the 1990s that dramatically increased per-visitor spending and later influenced civilian retail?

Military history museums worldwide have transformed how they engage visitors through retail experiences. Their gift shops have become crucial revenue streams and educational extensions of exhibits. This trivia question explores an innovative retail strategy that revolutionized military museum merchandising and significantly impacted visitor engagement and revenue generation.

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Experience-based zoning - organizing merchandise by historical era rather than product type
Battlefield artifact replicas - selling scaled reproductions of items shown in exhibits
Digital companion purchasing - scanning exhibit items to buy online later
Veteran-sourced merchandise - products exclusively designed by military veterans