Which celebrity-brand collaboration is credited with revolutionizing athletic footwear marketing and remains one of the longest-running and most profitable partnerships in retail history?

Celebrity brand collaborations have become a cornerstone of modern marketing strategy. When famous personalities lend their image and influence to products, they can transform market perception overnight. This trivia tests your knowledge about one of the most successful celebrity-brand partnerships that revolutionized athletic footwear marketing and created a lasting legacy in product design and development. Can you identify which groundbreaking collaboration continues to influence product strategy decades after its inception?

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Michael Jordan and Nike (Air Jordan)
Rihanna and Puma (Fenty)
Kanye West and Adidas (Yeezy)
Serena Williams and Nike (Serena Williams Collection)