Which pharmaceutical pricing strategy involves setting a high initial price that gradually decreases as patents expire and competition increases?

In the pharmaceutical industry, pricing strategies aren't just about profits—they're complex calculations involving R&D costs, market access, patient affordability, and regulatory constraints. How well do you understand the specialized pricing approaches that pharmaceutical companies use to balance business sustainability with healthcare accessibility? Test your knowledge of this critical aspect of medical product commercialization.

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Skimming pricing strategy
Value-based pricing strategy
Reference pricing strategy
Indication-based pricing strategy